The team was first established in 1946, as the Philadelphia Warriors. Logo (1946 - 1951)
The Warriors changed their name to the Golden state Warriors for the 1971 -1972 season. Logo (1972 - 1987)
Warriors logo 1987 - 1997
The Warriors' new logo 2010
Description of the current logo and concept/theme behind the design
The Warriors introduced a modernised version of "The City" logo, with a dendition of the San Francisco - Oakland Bay Bridge in the logo and returning to the original colours of royal blue and gold. The Golden State Warriors unveiled a new logo, color scheme and branding elements today, all of which bring together the past and future of one of the National Basketball Association’s longest tenured franchises. The colours of the new logos and branding elements are Warriors Royal blue and California Golden yellow. these two colours have been the most prevalent in the team's Bay Area uniform history, appearing as the dominant scheme in four of the last five decades since the team’s arrival on the West Coast in 1962.
The Warriors’ new primary logo salutes the team’s Bay Area past and links to the exciting prospects of the organization’s future. A silhouette of the yet-to-be-completed Eastern Span of the Bay Bridge is the focal point of the design and a direct spin-off of “The City” logo, one of the most popular emblems in the history of professional sports. Depth was added to the circular band portion of the logo – taken directly from the original model – to provide a modern customization of the graphic design. The simple, yet sleek, design of the Warriors new logo is the result of an 18-month creative and marketing collaboration between the Warriors, the National Basketball Association and adidas – the official outfitter of the NBA.
The depiction of the Bay Bridge in the primary logo serves as the link between the Warriors’ original Bay Area home in San Francisco, where the team arrived from Philadelphia 48 years ago, and its current home in Oakland, where the team is headquartered downtown and has played home games at Oracle Arena (formerly the Oakland Coliseum Arena) for the last 39 seasons.
Personal thoughts and feelings
I personally think the current logo is a successful design. The look of the new design is modern, simple yet very traditional in the same spirit as the past logos which have been extremely popular with the fans. As Warriors' President Robert Rowell said, this new logo paid homage to their organisation's rich history and unique standing in the Bay Area sports community.
Image source:
http://en.wikipedia.org/wiki/Golden_State_Warriors
Information sources:
http://en.wikipedia.org/wiki/Golden_State_Warriors
http://www.nba.com/warriors/
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